According to comScore, the average Canadian online video viewer spent 10 hours viewing videos in February, up 53% from their average viewing time last year. That's a lot of Susan Boyle. comScore released a report today on the Canadian online video market which showed that 21 million Canadians viewed more than 3.1 billion videos online during the month based on February 2009 comScore Video Metrix data.
“Canada’s high broadband penetration and tech savvy Internet users make it an optimal environment for online video to flourish,” said Bryan Segal, vice president of sales, comScore Canada. “The combined forces of reach, high engagement and ‘sight, sound and motion’ make online video a particularly attractive brand-building vehicle for online advertisers.”
Not surprisingly, Google's Youtube led as the most popular video destination with more than 1.6 billion videos viewed (52 percent share of all videos) in February. Microsoft sites ranked as the second most popular video destination with 55.6 million videos viewed (1.8 percent share), followed by Yahoo! sites with 45.7 million videos (1.5 percent share).
More than 21 million Canadian viewers, or 88 percent of the total Canadian Internet population, watched an average of 147 videos per viewer in February. Youtube attracted the most viewers with 18.2 million watching an average of 89 videos per viewer during the month. Microsoft sites drew 7.1 million viewers, while Facebook ranked third with 5.8 million viewers.
Check out the comScore's press release today for other notable findings and check out this hilarious Boston Bruins video on Youtube while you're at it.