Vancouver startup Payfirma, which won Best New Startup of 2011 in the Canadian Startup Awards, has thoroughly revamped its mobile payment app. Payfirma, a mobile payments solution, says that the updated app "brings a host of new features that make accepting credit cards on iPhones and iPads faster and easier than ever before," as well as "a sleeker design."
Created in collaboration with merchants, the focus of this release is on user efficiency, location awareness, and real-time information. Businesses can now access real-time transaction reporting with daily, weekly, andmonth-to-date sales keeping merchants on top of their business. Each transaction is tagged with the location of the sale, so merchants and theircustomers can see their transactions on a map, right on their mobile device. This gives small businesses a new set of business intelligence to improve their sales and also increase security.
Payfirma, which was founded last year, first launched a mobile app in June. By December, the startup reached $1 million per day in mobile payment processing.