b5media selling off Business blogs

by Rob Lewis | Startups

The Inquisitr's Duncan Riley blogged yesterday that b5media is selling off its business blogs (and possibly its travel blogs) as part of a restructuring under new CEO Elaine Kunda.

According to sources familiar with the matter, b5media is shopping the blogs privately to other blog networks and potential buyers. Private sales are primarily used to ensure a smooth transition to a new owner outside of the public eye.

No one will go on the record, and we’re also not sure exactly how b5media is structuring the sale. The b5media business blog network was rolled into the one uber-blog under the name Bizzia earlier this year, and the travel blogs reside under the Blisstree site. It would be difficult to split the blogs out and sell them individually; I’d think Bizzia would be offered as the one site, with the travel blogs either being broken out of Bliss Tree, or they’re not on the market (note I’d couldn’t confirm the travel sale with a second source, only the business sale.)

The sale doesn’t come as a huge surprise for the network given the new management. CEO Elaine Kunda’s previous role at ZipLocal saw similar cost cutting before an eventual sale, something we noted when she took the position late July.

While Riley's rumour is still unsubstantiated according to a b5media spokesperson, as a b5media co-founder he likely has access to some quality information from inside the business. Only time will tell if he is correct.

b5media Inc.
Toronto, Ontario, Canada

b5media is a global new media network featuring more than 255 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and dedicated Channel Editors from all over the world, the Toronto-based company’s blogs attract more than eight million unique visitors a month. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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