BlackBerry released BBM for Apple's iOS and Google's Android one week ago and the instant messaging app already has 20 million downloads across the two platforms.
During its first week, BBM was the top free overall app in 35 countries in Google Play and in 107 countries in the App Store. he BBM community is now in excess of 80 million active users.
“It is great to see so many people downloading BBM, but the true measurement for us is engagement —the connections being made and the conversations in which our BBM community engages. The power of BBM has always been the active, real conversations and interaction that our customers enjoy,” says Andrew Bocking, Executive Vice President of BBM at BlackBerry.
“From here on out, we will focus on active users of BBM and will no longer focus on simple download numbers," he added.
BBM was downloaded 10 million times for iPhone and Android within 24 hours of launching. Users of BBM send and receive a combined 10 billion messages monthly.