Yesterday Vancouver's Indochino shed a little light on what happens after you order a custom-made suit online with a behind-the-scenes look at the handcrafted construction.
Capturing the entire process from click to fit, the video follows the purchase of a three-piece suit showcasing the unique production model, meticulous craft of Indochino’s master tailors in Shanghai and speedy two-week worldwide delivery.
Great looking video that should go a long way to helping potential customers just what's involved in making an Indochino purchase.
The video was made in collaboration with Fly Films - a production company whose clients include Dunhill, Christian Dior and Nike. Pretty good company for Indochino but then again they are one of America's Most Promising Startups.