Bell is Taking on Netflix with Made-in-Canada Content Streaming Service

by Knowlton Thomas

Bell today revealed it has plans take on Netflix with a similar, Canadian-made service.

"The Canadian system needs companies with the scale to compete against foreign content companies like Netflix, Apple, Google and Amazon," Bell argues.

More than 10% of Canadians now subscribe to Netflix. The streaming service now accounts for more than 11 million hours of TV viewing per week in Canada.

"I am pleased to announce that we will launch a service offering to compete with foreign competitors like Netflix," said BCE chief executive officer George Cope. "A made-in-Canada service, available in French and English everywhere we have rights, to all Canadians through the cable, satellite or IPTV provider of their choice."

DON'T MISS: 50,000 Canadians Rally Against Bell.

He goes on to describe the service, which required approval of Bell's controversial Astral acquistion:

Available on-demand and on any device, the service will showcase the very best in Canadian and international movies from Astral’s pay TV services, such as HBO Canada and The Movie Network, and great news, entertainment and sports content from Bell Media. Combining the unique pay TV strengths of Astral with Bell Media’s broad range of programming will create a Canadian service that truly stands apart from those of international providers.  

The announcement was made at the Canadian Radio-television and Telecommunications Commission hearings in Montreal. The national regulator is still deciding whether to approve the $3.4-billion deal.

"Astral joining with Bell Media will further enhance choice and increase innovation," affirms Canada's largest telco, "which are very good outcomes for consumers and creators."

Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

Bell Media Inc.
Toronto, Ontario, Canada

Bell Media is Canada’s premier multimedia company with leading assets in television, radio and digital. With passion and an unrelenting commitment to excellence, Bell Media entertains, informs and inspires Canadians. Bell Media owns 28 conventional stations, including CTV, Canada’s #1 television network and lead broadcaster of the London 2012 Olympic Games, and owns and operates 29 specialty... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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