Bering Media secures Series A Financing

Posted by Rob Lewis

Toronto's Bering Media announced today that it has completed its Series A financing round led by Waterloo's Tech Capital Partners, with participation from GrowthWorks Commercialization Fund and from the newly created Ontario Emerging Technologies Fund (OETF). 

Founded in late 2008, Bering Media’s technology brings real-world targeting capabilities to the online advertising industry. Through a patent-pending privacy architecture, Bering Media allows online ads to be targeted accurately by geography, down to the neighbourhood level.

While the total amount of the financing was not made public, Bering Media will use the investment to grow its engineering team and expand its sales and marketing efforts.

This marks the first series of investments made by the $250M Ontario Emerging Technologies Fund, managed by the Ontario Capital Growth Corporation (OCGC).

Company:
GrowthWorks Capital
Website:
http://www.growthworks.ca/vc/
Location:
Vancouver, British Columbia, Canada

GrowthWorks is a recognized leader in the Canadian venture capital industry, specializing in the management and growth of regionally based venture capital funds. GrowthWorks has combined assets under management of more than $800 million. Rolf Dekleer joined GrowthWorks in 2000, bringing eighteen years of operating experience in the technology sector with Cymbolic Sciences, MacDonald Dettwiler, Agilent... more

Our interest is primarily in engineers, scientists, or researchers who have developed technologies that solve difficult industry problems – problems that are substantial enough to compel customers to adopt the new technologies. We are also interested in disruptive technologies that have the potential to create entirely new markets. We want to work with company founders who have set their sights high and we seek... more

Company:
Bering Media
Website:
http://www.beringmedia.com
Location:
Toronto, Ontario, Canada

Bering Media lets you reach your local consumers online across any website with our unique hyperlocal geo-targeting technology. Whether you're an advertiser, agency or local ad sales force, our technology provides you the accuracy and local granularity that has been missing from the Internet. Location-based advertising is a well-known and effective marketing method in traditional media that drives results, as... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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