Montreal-based Beyond the Rack announced today that it has launched a new destination on its website - called BTR Home - devoted solely to homegoods. BTR Home will go head-to-head with Toronto's HomeSav which raised $1.2 Million last week for their growing designer home products and home decor gifts flash sales site.
According to their press release today "members can expect up to six new events each day from a selection of top-of-the-line bed & bath, furniture, decor, kitchenware, art and much more, all up to 80% off".
"Our members have always responded exceptionally well to our home sales events, so it was a natural progression for us to expand further into this exciting market," says Beyond the Rack CEO, Yona Shtern. "Listening to our members' feedback has always been integral to our success and we are very excited about providing them with BTR Home that brings them the same type of savings, service, and assortment they have already come to expect from Beyond the Rack."
To inaugurate the site, BTR Home has invited top decor professionals to select their favorite items for the month of October, while sharing their best decorating tips and style recommendations to suit every lifestyle.
Launched in March 2009, Beyond the Rack has offices in Montreal and New York and a staff of 100+ full-time employees. Techvibes named the Beyond the Rack CEO Yona Shtern to our Digital Media People to Watch in Quebec in 2011 list.