Bing and Facebook team up to make social searching a reality

by Liam Britten

Microsoft’s Bing search engine users are now getting some help from friends — that is, their Facebook friends.

Starting Wednesday, Bing will tie into users’ Facebook profiles in an effort to provide more relevant search results, in particular, users’ likes and the likes of friends.

Trefis has more:

The partnership will help users receive more personalized search results, which may turn out to be better for certain types of searches.  For example, when a user is searching for a movie on Bing, he sees results that include how many Facebook friends “liked” the movie.  Such results can extend to news articles, books, restaurants, music and a variety of other products.  This partnership can provide Bing with an advantage over Google if the feature is well received by users and leads to greater use of Bing at the expense of Google.

Well, at least Bing has a claim to some sort of relevance now. But does anyone really want their search results determined by what your friends on Facebook are looking for? No offence to my Facebook friends, but not all of them are exactly Internet sleuths. I can find things online myself perfectly well, thank you very much.

Microsoft Canada
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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