Bing Leads In Successful Canadian Searches

by Varun Mathur

Hitwise reported recently that Bing is leading in "successful" web searches performed by Canadians, above Yahoo and Google. In a previous report, Hitwise had found that only 70% of Canadian searches are "successful".

What's a "successful" search ? According to Hitwise' criteria, its a search which leads the user to click a link in the search results within a specific period of time. Deeper look at their post suggests that Bing leads in brand-name searches while Google is competitive on non brand-name searches in Canada. Excerpt:

For example, the top searches in Canada in the past twelve weeks were “facebook”, “youtube”, “facebook login” and “”...For those four highest volume keywords, Bing enjoys a higher success rate for all of them.

..on searches for “free online games”, Google enjoyed an 86.51% Success Rate compared to Bing’s 85.13% and for “jeux” (French for “games”), Google enjoyed an 89.02% Success Rate to Bing’s 81.27%. However, Bing led Google on “games” and “horoscope”.

Seems like Bing still is in the game, at least in Canada. How has your experience been with it ? Prefer Google or Bing ?

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The Vancouver Development Center (VDC) is located in Vancouver, British Columbia, Canada. The centre is home to some of the best and brightest software developers from around the world. Since opening its doors in September 2007, the VDC has quickly become an intricate part of Microsoft’s global strategy for distributed software development. VDC employees play a key role in architecting systems,... more

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Varun Mathur

Varun Mathur

Varun Mathur is the Techvibes Community Manager in Toronto, focused on covering local tech startups, news and events. He is also a Co-founder and Product Manager at Zytran, a Toronto-based web startup which developed and launched - a personal news aggregator (Alertle's version 1.0 got widespread global coverage, with reviews written about it in various tech blogs and in over a dozen... more

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