Toronto's Bionym, the creators of the ECG-authenticating wearable, the Nymi, announced today they will be at SXSW Interactive 2014 in Austin, Texas, to show that identity matters.
The Bionym team is designing personalized, enhanced experiences for conference-goers that will utilize a custom-designed, web-based application and a branded NFC wristband (but it won't be the Nymi, which will be released later this year).
Bionym is one of six Canadian startups selected as finalists in SXSW Accelerator Competition this year.
“We want people to start associating our company with personalization, identity and exceptional experiences that are tailored to their preferences,” says Andrew D’Souza, President. “Our SXSW activities are designed to showcase what we’re all about and create some awesome experiences in Austin.”
All registered #SXSWNymi wristband wearers are eligible to attend the team’s pop-up events to “capture hearts” on www.SXSWNymi.com. By following #SXSWNymi on Twitter, participants can locate the team in Austin throughout the week to check-in and “capture” a heart. Each check-in with the team equals one heart. Participants can follow their progress through the application. Prizes include free food, drinks, t-shirts, or even a Nymi preorder. Capture three hearts, and players are entered into a draw to win the Grand Prize: a trip for two, including airfare and luxury hotel accommodations, to one of the company’s global launch parties in 2014.
In addition to pop-up parties, Bionym has partnered with companies hosting events at SXSW to create personalized experiences at parties and fashion shows. The #SXSWNymi wristband will allow the companies’ invited guests to receive VIP check-in and to make requests, such as favorite drinks, to songs on the playlist, simply by tapping their wristband on Bionym’s NFC readers placed at the entrance, bar, and DJ booth.
Bionym is also partnering with PR firm FleishmanHillard for the black box Lounge at the Four Seasons Hotel Austin. The black box Lounge is open to all wristband wearers and will showcase an interactive technology platform that integrates traditional, digital, and social conversations into real-time insight dashboards and visualizations.
Want a #SXSWNymi wristband to participate in our pop-up events and the black box Lounge? Be one of the first 500 to register here.