John Chen: There's No Margin for Error to Complete BlackBerry's Turnaround to Success

Posted by Knowlton Thomas

BlackBerry's restructuring process is finally over.

The Waterloo-based smartphone maker shrunk its workforce by 60% over three years in an attempt to reinvent itself following a post-Recession collapse under the competitive pressures of Apple's iPhone and Google's Android.

"We have completed the restructuring notification process, and the workforce reduction that began three years ago is now behind us," reads the memo BlackBerry's Chief Executive John Chen that was sent out over the weekend.

Chen took over from the ousted Thorsten Heins as CEO eight months ago. Under his reign the Canadian company has been laser-focused on the enterprise sector, as well as selling off non-core assets and increasing the efficiency of its manufacturing and supply chain through partnerships. Now BlackBerry may start hiring again.

"Barring any unexpected downturns in the market, we will be adding headcount in certain areas such as product development, sales and customer service, beginning in modest numbers," Chen noted in the memo.

While Chan, a talented turnaround artist, affirms BlackBerry is on its way to profitability and recoovery, he is also realistic about things, admitting that there is "no margin for error to complete BlackBerry's turnaround to success."

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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