BlackBerry Loses More Ground on Home Turf, iPhone Remains Canada's Favourite Smartphone

by Knowlton Thomas

75% of adult Canadians now own a smartphone, but among their favourites, the home-grown BlackBerry is nowhere to be found.

BlackBerry's marketshare of the smartphone market in Canada was a solid 61% in 2009. But after being halved in just the last two years alone, that share has dwindled to just 14% in 2014, according to a recent report from the Media Technology Monitor. It's even worse elsewhere, like in the US, where some studies peg the Waterloo-based smartphone maker's slice of the pie at less than 1%.

Meanwhile, 42% of Canadian smartphone owners have iPhones, with 39% owning one of the myriad Google-powered Android devices.


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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