BlackBerry Ends Collaboration with 'Global Creative Director' Alicia Keys

Posted by Knowlton Thomas

To no one's surprise, Alicia Keys is set to part ways with BlackBerry.

Former chief executive officer Thorsten Heins hired the singer-songwriter at the start of last yearduring the BlackBerry 10 launch in January.

Keys was brought on board as a "global creative director," and while she did some things, her time with the company was ultimately low-impact and a little shaky.

Her fate was likely sealed when Heins was fired late last year and replaced by chairman and interim CEO John Chen, who doesn't seem like the type of guy to engage in celebrity hires. But BlackBerry says the contract was one year and this is how it was going to be regardless.

"BlackBerry and Alicia Keys have completed our year-long collaboration," BlackBerry said in a statement. "We have enjoyed the opportunity to work with such an incredibly talented and passionate individual."

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning... more


Similar Posts


blog comments powered by Disqus

Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



Who's Hiring



Recent Comments

Powered by Disqus