BlackBerry Ends Collaboration with 'Global Creative Director' Alicia Keys

To no one's surprise, Alicia Keys is set to part ways with BlackBerry.

Former chief executive officer Thorsten Heins hired the singer-songwriter at the start of last yearduring the BlackBerry 10 launch in January.

Keys was brought on board as a "global creative director," and while she did some things, her time with the company was ultimately low-impact and a little shaky.

Her fate was likely sealed when Heins was fired late last year and replaced by chairman and interim CEO John Chen, who doesn't seem like the type of guy to engage in celebrity hires. But BlackBerry says the contract was one year and this is how it was going to be regardless.

"BlackBerry and Alicia Keys have completed our year-long collaboration," BlackBerry said in a statement. "We have enjoyed the opportunity to work with such an incredibly talented and passionate individual."

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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