BlackBerry Lost More Brand Value This Year Than Any Other Company

Posted by Knowlton Thomas

BlackBerry lost an astonishing 39% of its brand value this year, according to Interbrand.

As a result, the Canadian tech brand plunged from 56th to 93rd on the list of world's most valuable brands—by far the biggest drop of any company on the list, not just this year, but dating all the way back to 2009's recession-plagued report.

Interbrand's annual ranking of global brands contrasts BlackBerry's nosedive with amazing growth from Apple and Samsung. Apple skyrocketed 129% and now ranks second behind only Coca-Cola, while Samsung jumped 40% to crack the top 10, nestling into 9th place between Toyota and Intel.

Technology firms dominated the top 10 brands. IBM, up 8%, ranks third, while Google, up 26%, ranked fourth. Microsoft, the only top-10 tech firm to be down (2%), ranks fifth.

Apple's brand value is $76.6 billion. BlackBerrys is now less than $4 billion.

This report isn't the end-all and be-all. It's just one calculation from one consulting firm. But it accurately echoes the general sentiment surrounding Waterloo-based Research In Motion, and it's more bad publicity at a bad time.

The glimpses we've seen of BB10 are impressive; we're excited for the launch. But BlackBerry is quickly running out of time to prove itself.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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