The resurgence of BlackBerry Messenger continues.
The popular app, which had 20 million downloads in its first week after launching on Apple's iOS and Google's Android and now has more than 80 million active users worldwide, will soon come preinstalled on some Android devices, according to BlackBerry.
The Waterloo-based smartphone maker has secured deals with with OEMs from several regions overseas, including Africa, India, Latin America, and the Middle East. Beginning next month, Android smartphones from Be, Brightstar, Celkon, Evercross, IMO, Micromax, Mito, Snexian, Spice, Tecno, TiPhone and Zen will include BBM preinstalled.
“It is clear that smartphone customers see BBM as a must have app for active conversations," said Andrew Bocking, Executive Vice President for BBM at BlackBerry. "The uptake we have seen for BBM since the launch on Android and iPhone is amazing."
“We’re thrilled to be working with leading Android smartphone manufacturers from across the globe to help bring their customers the best out-of-the-box experience with BBM preinstalled," he added.
“BBM is incredibly popular in Indonesia and since it’s availability on Android, it’s become the must have messaging app for our customers," said Janto Djojo, Chief Marketing Officer at Evercross. "Mobile messaging is a top priority for Indonesian mobile users and BBM has long been the premium messaging brand."
“BBM is extremely popular in Africa and we know our customers will appreciate the ability to quickly access BBM on their Tecno devices and start connecting with friends and family. BBM is now a central component of our Android-based smartphone platform offering,” said Jason Liu, Marketing Director of Tecno Group.
For Canadians, whose Android smartphones won't come with BMM preinstalled, the app remains a free download from Google Play.