BlackBerry Becomes Mobile Partner of Toronto Maple Leafs, Raptors, and Marlies

Maple Leaf Sports & Entertainment announced today that Waterloo's BlackBerry is now the "official mobile computing partner" of the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA,) and the Toronto Marlies (AHL).

Through the marketing relationship, the MLSE says that the BlackBerry brand "will be featured prominently in and around Air Canada Centre," and BlackBerry will collaborate with the sports organization to develop "a range of new platforms that will enable teams to connect with fans by sharing information and updates." BlackBerry 10 will also launch mobile fan apps and a related BBM Channel.

“We are thrilled to be partnering with BlackBerry and this announcement means exciting things are in store for BlackBerry customers and Maple Leafs and Raptors fans everywhere,” says David Hopkinson, senior vice-president, global partnerships and marketing for MLSE. “We look forward to bringing unprecedented access and some amazing experiences to our fans through this partnership over the next several years.”

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“BlackBerry and MLSE share some key values: passion, determination and leadership,” added Andrew MacLeod, managing director for Canada at BlackBerry. “Together with MLSE and fans across the country, we are celebrating the spirit of ambition through excellence in Canadian sports, and we are honoured to stand behind some of the nation’s favourite sports teams that display the indomitable spirit the BlackBerry brand represents.”

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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