BlackBerry Reveals Plan to Monetize BBM App with Brand Sponsorships and Virtual Good Sales

Alongside a robust patent portfolio and a reputation for trusted security, BlackBerry Messenger is today one of BlackBerry's most valuable assets.

But—until now—it hasn't generated any revenues for the struggling company.

BBM has come a long way in the past year, expanding to all major mobile platforms and consequently expanding its userbase substantially. Now it's going to (hopefully) bring in much-needed revenue for the struggling smartphone maker who develops it.

The next update to BBM, due soon, wil aim to monetize through sponsorships with brand names and microtransactions for virtual goods (think "stickers," or over-sized emoticons mostly popular in overseas Asian markets). BlackBerry affirms the app will remain completely free and any money-generating features will not negatively interfere with the user experience.

“At no point should monetization come at the expense of the user,” David Proulx, senior director of BBM Business Development, said at a meeting with reporters Tuesday. “Approaches we’re taking all—in their own way—add incremental value to the BBM experience.”

Given that Facebook recently paid a staggering $19 billion for instant messaging platform WhatsApp, it's crucial for BlackBerry—whose current market value is merely one-third of that acquisition cost—to bolster the value of BBM if it ever wants to revive its glory days.

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

Who's Hiring

Recent Comments

Powered by Disqus