BlackBerry Shares Surge 15% Under New Ticker Symbol

Posted by Techvibes NewsDesk

After a weak post-launch performance, BlackBerry's stock is once again surging.

Under the new ticker symbols BB (on the TSX) and BBRY (on NASDAQ), shares in the Canadian company jumped up 15% in trading today.

One reason is because CIBC analyst Todd Coupland says that 50% of preregistrations in Canada are not current BlackBerry users—they're coming from competing platforms like iPhone and Android. Another reason is because Bernstein Research upgraded the stock to “outperform” for the first time in more than three years, changing its price target to $22.

WATCH: BlackBerry's First Ever Super Bowl Ad

Analysts have been mostly optimistic with BB10. Charles Golvin of Forrester Research sais that "the BlackBerry 10 devices rise to the level of their competition, and in some cases—such as the keyboard’s prediction and multilingual support—surpass it." Adam Leach, principal analyst at Ovum, affirms that “the Blackberry 10 platform offers a differentiated user experience in today’s crowded and homogenous smartphone market," noting that "the Blackberry Z10 and Q10 will stand out from the Android masses and look distinct from Apple’s iPhone."

Meanwhile, Franscisco Jeronimo of IDC wrote that he considers the BlackBerry 10 OS to be “quite good.” He believes that the "radically improved" user interface is now equal to Android and iOS.

Photo: Sarah Tew/CNET

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning... more

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property. Originally founded in 2002, Techvibes is dedicated to covering social, mobile, and startup news that impacts Canadians. Our editors and nationwide network of reporters combine breaking hyperlocal news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and... more

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