BlackBerry Shares Surge 15% Under New Ticker Symbol

After a weak post-launch performance, BlackBerry's stock is once again surging.

Under the new ticker symbols BB (on the TSX) and BBRY (on NASDAQ), shares in the Canadian company jumped up 15% in trading today.

One reason is because CIBC analyst Todd Coupland says that 50% of preregistrations in Canada are not current BlackBerry users—they're coming from competing platforms like iPhone and Android. Another reason is because Bernstein Research upgraded the stock to “outperform” for the first time in more than three years, changing its price target to $22.

WATCH: BlackBerry's First Ever Super Bowl Ad

Analysts have been mostly optimistic with BB10. Charles Golvin of Forrester Research sais that "the BlackBerry 10 devices rise to the level of their competition, and in some cases—such as the keyboard’s prediction and multilingual support—surpass it." Adam Leach, principal analyst at Ovum, affirms that “the Blackberry 10 platform offers a differentiated user experience in today’s crowded and homogenous smartphone market," noting that "the Blackberry Z10 and Q10 will stand out from the Android masses and look distinct from Apple’s iPhone."

Meanwhile, Franscisco Jeronimo of IDC wrote that he considers the BlackBerry 10 OS to be “quite good.” He believes that the "radically improved" user interface is now equal to Android and iOS.

Photo: Sarah Tew/CNET

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

Who's Hiring

Recent Comments

Powered by Disqus