Under the new ticker symbols BB (on the TSX) and BBRY (on NASDAQ), shares in the Canadian company jumped up 15% in trading today.
One reason is because CIBC analyst Todd Coupland says that 50% of preregistrations in Canada are not current BlackBerry users—they're coming from competing platforms like iPhone and Android. Another reason is because Bernstein Research upgraded the stock to “outperform” for the first time in more than three years, changing its price target to $22.
Analysts have been mostly optimistic with BB10. Charles Golvin of Forrester Research sais that "the BlackBerry 10 devices rise to the level of their competition, and in some cases—such as the keyboard’s prediction and multilingual support—surpass it." Adam Leach, principal analyst at Ovum, affirms that “the Blackberry 10 platform offers a differentiated user experience in today’s crowded and homogenous smartphone market," noting that "the Blackberry Z10 and Q10 will stand out from the Android masses and look distinct from Apple’s iPhone."
Meanwhile, Franscisco Jeronimo of IDC wrote that he considers the BlackBerry 10 OS to be “quite good.” He believes that the "radically improved" user interface is now equal to Android and iOS.
Photo: Sarah Tew/CNET