BlackBerry this week published an open letter to its customers, reassuring them they can continue to rely on the company and its products.
"We have one important message for you: you can continue to count on BlackBerry," the letter reads.
BlackBerry cites a couple of reasons why it remains confident despite the turmoil it's currently entrenched in: "We have substantial cash on hand and a balance sheet that is debt free… [and] we are restructuring with a goal to cut our expenses by 50 percent in order to run a very efficient, customer-oriented organization."
The company acknowledges that it faces "challenging times," but promises it does not "underestimate the situation," noting that it's been making "difficult changes necessary to strengthen BlackBerry," including laying off more than 4,000 workers.
The Waterloo-based smartphone pioneer also bragged in the letter, claiming its BlackBerry 10 product lineup still boasts the best-in-class productivity, security, and enterprise mobility management—and even the best mobile social network, in the form of BBM, which BlackBerry still insists is coming to Android and iPhone soon.
The letter ran in 30 publications across nine countries.
Fairfax Financial Holdings is leading a consortium of investors that has offered $4.7 billion to acquire all of BlackBerry, a deal which the Waterloo-based smartphone pioneer eagerly accepted. Rumours have swirled about other potential suitors. According to unidentified sources recently cited by Reuters, tech giants Cisco, Google, and SAP are all in talks with BlackBerry about buying parts or all of BlackBerry. Other potential acquirers that have been mentioned include LG, Intel, and Samsung—even though the latter has explicitly stated it's not interested in the Canadian firm.