Believe It or Not, BlackBerry is Actually Outselling the iPhone in Toronto – but Nowhere Else

In Canada, over the past six months the two best-selling smartphones in Canada were Apple's iPhone 5s and Samsung's Galaxy S4.

In Toronto, however, the best-selling brand was BlackBerry, according to new statistics from Vancouver's iQmetrix, which provides retail management software to the North American wireless industry. While BlackBerry still lags Samsung in marketshare, it outstripped iPhone and Galaxy sales in the past half-year, and now accounts for nearly one-quarter of all smartphones in the city.

But this trend does not extend across Canada, according to iQmetrix, which sampled data from 15,000 store locations across North America. In Montreal, for example, BlackBerry is reduced to the "other" category with a statistically negligible marketshare. In Vancouver, BlackBerry owns a modest 9% of the market, leagues behind Apple and Samsung and a far cry from its relative dominance in Toronto.

Across all of North America, BlackBerry accounts for 6% of all phones sold during the past six months, well below Apple (28%) and Samsung (39%), but slightly ahead of LG (5%) and HTC (4%).


Infographic: iQmetrix

Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only... more

Vancouver, British Columbia, Canada

iQmetrix is the leading provider of retail management solutions for the wireless industry in North America. Our company values center around an entrepreneurial spirit that focuses on speed and agility, innovation, quality and customer service. We support community-building events and worthy causes because we believe in reaching out, taking part and giving back. It’s a big part of who we are. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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