BlackBerry Shipments Down 41% in Past Year, Marketshare Shrinks to 4.8%

Posted by Knowlton Thomas

According to grim new data from the International Data Corporation's Worldwide Quarterly Mobile Phone Tracker, shipments for Research In Motion's BlackBerry smartphone cratered more than 40% in the past year. The dive in sales shrank BlackBerry's marketshare from 11.5% in the second quarter of 2011 to less than 5% in the second quarter of 2012.

Meanwhile, Google's Android shot up over 100% in the same period, increasing its share of the global smartphone market from 47% to 68%, according to IDC. Apple's iOS also grew shipments, but its nearly 28% growth rate wasn't enough to avoid a slight dip in marketshare of about 2%.

Microsoft's Windows Phone managed tripled digit growth as well (115%), but because overall shipment numbers are much tinier, it meant a share gain of barely 1%. In all, Android shipped over 100 million units in the second quarter, Apple shipped 26 million, BlackBerry shipped only seven million, and Windows shipped just over five million.

Symbian, an essentially dead mobile platform, couldn't even make RIM's numbers look good. While its marketshare fell sharply as expected, it still wound up with 4.4%, less than half a percent worse than BlackBerry. And it managed to ship nearly seven million units, just half a million fewer than RIM.

In all, 154 million smartphones were shipped in the second quarter. That's 42% more than the same quarter last year.

"Android continues to fire on all cylinders," said Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and Trends program. "The market was entreated to several flagship models from Android's handset partners, prices were well within reach to meet multiple budgetary needs, and the user experience from both Google and its handset partners boosted Android smartphones' utility far beyond simple telephony."

"The mobile OS market is now unquestionably a two-horse race due to the dominance of Android and iOS," said Kevin Restivo, senior research analyst with IDC's Worldwide Quarterly Mobile Phone Tracker. "With much of the world's mobile phone user base still operating feature phones, the smartphone OS market share battle is far from over. There is still room for some mobile OS competitors to gain share, although such efforts will become increasingly difficult as smartphone penetration increases."

Recent speculation surrounding RIM suggests Samsung may acquire it.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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