BlackBerry to Refocus on Physical Keyboards, CEO Says

Posted by Knowlton Thomas

BlackBerry is poised to bring back its iconic physical keyboard in full force under the leadership of new chairman and interim CEO John Chen, who took over the reins from Thorsten Heins last year.

Chen made the announcement at the International Consumer Electronics Show in Las Vegas. The executive says he "loves the keyboards," and promised last month to return BlackBerry to "its roots and heritage," of which the famous keyboard is no doubt a part of.

Moving forward, BlackBerry will be building devices "predominantly" with physical keyboards, though all-touch smartphones will still be included in the struggling company's product lineup.

Despite mostly positive reviews of the software and hardware, BlackBerry 10 and its devices failed to resonate with consumers, mostly due to a lack of apps and the difficulty of gaining meaningful market traction in a space thoroughly dominated by Apple's iOS and Google's Android.

According to Chen, BlackBerry will return some emphasis to its corporate and government customers, who were largely responsible for the Waterloo-based company's early success.

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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