BlackBerry Users to Save on Travel Time with TomTom Partnership
Earlier today at the CTIA Wireless Conference in New Orleans RIM announced a partnership with TomTom that will see the navigation systems provider's HD Traffic service make its way onto BlackBerry devices.
BlackBerry Traffic is now powered by TomTom HD Traffic, giving customers access to the most accurate, comprehensive and up-to-date traffic information on the market.
Additionally, TomTom maps and location content is used in BlackBerry Maps, and for BlackBerry Locate Services, which gives 3rd party software developers access to the mapping and traffic information for their own apps.
"Through our strategic relationship with RIM, we are enabling the future of mobile travel with powerful location content and real-time information, including HD Traffic," said Nuno Campos, Vice President of Sales and Marketing for TomTom Licensing. "TomTom's market-leading real-time traffic information will provide BlackBerry customers with the best mobile travel experience."
According to a recent study, TomTom's traffic information saves commuters 50 minutes of travel time per week or approximately 40 hours per year. With HD Traffic, BlackBerry customers will be able to select the best route to their destinations in an effort to not only save time but also fuel.
