BlackBerry Working on Partnerships to Compete with Apple-IBM

Posted by Knowlton Thomas

When two tech titans struck a landmark agreement this week,  BlackBerry CEO John Chen was both happy and sad.

Chen says the partnership is both good and bad for his company, which is caught in a seemingly perpetual state of survival. The bad is obvious: Apple and IBM working together means iPhones and iPads will become much more attuned to corporate customers, which is BlackBerry's bread and butter. But there is a silver lining, insists Chen. The partnership validates the market BlackBerry is targeting in a way nothing ever has—and that means BlackBerry is, at the very least, hunting the right animal.

The CEO told the Financial Times that BlackBerry is in early discussions with companies about forging strategic partnerships in the enterprise market. He's shy on details, the FT report suggests, but affirms his company offers a unique value-add "that no one else can do."

Company:
BlackBerry
Website:
http://www.blackberry.com
Location:
Waterloo, Ontario, Canada

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. Since then, BlackBerry products and services have continued to change the way millions of people around the world stay connected. With the launch of BlackBerry 10, we have re-designed, re-engineered and re-invented BlackBerry. Not only did we introduce a... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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