What would you call a TV show about apps?
How about AppTV?
Blink Media Works has announced that they're working with Telus to produce a weekly 30-minute show about apps of any and all kinds.
Hosts Mike Agerbo and Maryam Mehrtash will explore this evolving space and help viewers pick the right apps to make the most of their smartphones, tablets, cars, TVs and more.
"Apps have exploded," said host, Maryam Mehrtash. "They’re everywhere - Canada has the highest penetration of smartphones in the world and is the fourth largest market on Facebook. There were 17 million tablets sold worldwide and sales are expected to increase more than 400% by 2012. Our mission is to test the numerous apps produced each day and inform audiences on which ones are fun and useful and which ones not to waste time or money on.”
Highlights of each episode will include "Hot Five," a countdown of the top apps in a different category each week; "App Feature," an inside scoop on popular apps; and "Trips and Tricks," a tutorial on app shortcuts. And the show will interview app developers too.
“Every day we hear stories about instant app millionaires – people who make a popular app and get rich overnight,” said Mike Agerbo. “We’re going to talk to those app wizards and show the audience how it’s done.”
"Applications are part of how we all live today, helping us stay connected, entertained and informed on the go, whether on our smartphones or, increasingly, PCs, tablets and even TVs. What’s fascinating to us is how pervasive they are becoming and how they enhance the potential of the mobile world," said David Fuller, Chief Marketing Officer, TELUS. "We’re thrilled to be part of AppTV as this show inspires people to explore the fast growing world of apps and how they can enhance our lives.
AppTV will launch on Saturday April 2, 2011 on THE CAVE, followed by airings on CHEK TV, and SUN TV.