Bloggers and their readership keep on increasing: study

by Liam Britten | Research

eMarketer, a digital media marketing research and analysis firm, has released a report today that shows steady increases in the readership of blogs across the Internet and an increasing number of Internet users are writing blogs of their own.

However, the traditional blog (there’s a tradition to blogging now?) is being supplanted by social networking and microblogging, the report also finds.

The study shows that 51 per cent of Internet users read blogs daily and 11.9 per cent update a blog at least monthly. The study’s authors predict that these numbers will increase to 60 per cent and 13.3 percent respectively by 2014. The study only followed American Internet users.

From eMarketer’s website:

“Trends in blog reading are expected to maintain an upward course as blogs continue to gain influence in the mainstream media,” said Paul Verna, eMarketer senior analyst and author of the new report “The Blogosphere: Colliding with Social and Mainstream Media.” “But there is a caveat to this forecast: Over time, blogs will continue to become indistinguishable from other media channels.”

There are several factors driving the growth of blogging, including the ease of use of personal blogging platforms and the growing comfort level with blogs as a form of media. At the same time, social media like Twitter and Facebook are giving consumers an alternative, less-intensive way to communicate their thoughts to the world. Blogging is no longer a primary way for people to express themselves online.

Interesting stuff. Since you’re reading a blog right now, that means 100 per cent of Techvibes readers are blog readers (did I just blow your mind?). But I’d like to know how many of you are also bloggers yourselves. Let’s hear from you! Post in the comments section if you are a blogger.


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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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