Omnivex Corporation, which specializes in display management software solutions for digital signage was chosen from eight finalist submissions made by independent software developers across the country. The Blue Sky Innovation Awards put the spotlight on Omnivex for the broad market appeal of their product Omnivex Moxie, which is a unique enterprise-level digital signage network management solution.
According to the judging panel,
Moxie won, not only because it is a visually captivating digital communications system for advertisers, but because it is an effective way to inform, persuade, motivate and engage an audience to ensure that the right message reaches the right consumers, in the right place, at the right time. The application of real-time data to make content relevant to the viewer is a unique digital signage feature.
Given the competitive landscape and the emphasis on "content as king," it'll be interesting to see the different players that emerge with this focus on multi-dimensional content. I have a feeling that digitally forward companies will be monitoring the consumption of content through very systematic methods of learning and re-learning the benefits of what dynamic content really mean to audiences across all segments and verticals.
For a look at the Moxie demo, click here.
At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop... [more]
Since 1991, Omnivex has been helping innovative organizations reach and touch the right people, at the right time, in the right place with... [more]
Soniya Monga
From the world of finance to high fashion, and non-profits to technology, Soniya is currently exploring the power of the digital landscape for business to business marketing as a Relationship marketer within Microsoft Canada’s Small and Mid-Size business community. Soniya’s background includes roles at Morgan Stanley along with previous stints in...[more]
