Toronto's Bnotions this week officially launched Gallop Media.
Gallop Labs is a business-to-business ad-buying platform that aims to help mobile marketers drive user acquisition and retention.
According to Bnotions, the Gallop team has developed proprietary technology that segments in-app analytics to identify the valuable users that will help brands grow their user bases intelligently, which saves time and money.
Gallop cites a customer case:
Gallop has seen great in-market success of campaigns for Vu Digital and Telus, with Vu Digital experiencing a 41% savings in cost-per-install over the course of the campaign and a 400% growth in installs with Facebook mobile ads in less than 7 weeks. These strong results reflect both the strength of the platform and the real need for smarter ways to market to consumers.
"The media landscape is rapidly evolving,” says Alkarim Nasser, Managing Partner of Bnotions. “Lately, there has been a general move to make media more transparent, performance-based and better targeted."
Gallop Labs seeks to disrupt the current media buying model. Leveraging Facebook, Gallop marries behavioural data created in-app with social data to fundamentally improve advertisers’ returns on user acquisition, retention, and monetization strategies. The goal, says Gallop, is to empower mobile advertisers to accelerate real business growth.
“In a rush to implement advertising too quickly and monetize the internet, we have a terrible set of tools,” says Karthik Ramakrishnan, CEO of Gallop Labs. “Gallop aims to arm advertisers with marketing solutions that build trust through provable metrics, audience segmentation and precision targeting. That is when marketing dollars will really start shifting to the digital domain in a meaningful way."