Brand Loyalty: The iPhone is in a League of its Own, With RIM Fanaticism Fading Fast

Posted by Knowlton Thomas on 2011-11-25 10:00:00 AM

iPhone owners are by far the most loyal of all smartphone users, while BlackBerry is no longer the "CrackBerry" as user addiction for the device continues to wane.

A study by research firm GfK revealed that even in this hyper-competitive mobile marketplace, a whopping 84% of iPhone users would buy another one when it came time to replace their device. Only 60% of Android users would buy another Google device, however, and just 48% of BlackBerry subscribers would purchase another RIM phone.

GfK says that "the richest rewards" will go to smartphone makers who can create "the most harmonious user experience," which supports the emerging belief that the battle of specs is dead and the experience is everything—something Apple clearly emphasizes more than its competitors.

Company:
Research In Motion
Website:
http://www.rim.net
Location:
Waterloo, Ontario, Canada

BlackBerry (Research In Motion) is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. RIM's portfolio of award-winning products are used by thousands of organizations around the world and include the BlackBerry® wireless platform, software development tools, and software/hardware licensing agreements. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

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