Brian Wong's Kiip Raises $11 Million in Series B Funding to Move Beyond Gaming

Posted by Rob Lewis

Looks like the rumors were true, mobile rewards network Kiip has raised US $11 million in Series B funding led by Relay Ventures (formerly BlackBerry Partners Fund). The company, which works with major brands and more than 400 games and app developers, will use the funding to move beyond games and into more consumer-facing products.

Kiip Founders Brian Wong, Courtney Guertin, and Amadeus Demarzi announced the raise on their company blog this morning. "We are honored that Relay Ventures has decided to lead this round. This is a firm that knows the mobile world extremely well and has an uncanny track record for identifying and turbo-charging winning ideas, and we are thrilled that Relay Ventures managing director Kevin Talbot will be joining the Kiip board of directors".

According to Kiip's blog post, this major infusion of capital is a validation of their game-changing mobile rewards model and will help them widen their lead in the space that they pioneered as well as establish moments-based rewards as a mainstay of how people everywhere engage with games, apps, and brands.

Canadian Wong famously raised a venture capital round worth several hundred thousand dollars for Kiip in 2010 at the ripe young age of 19, making headlines for being the world's youngest entrepreneur to raise substantial funds from real outside investors.

Company:
Relay Ventures
Website:
http://www.relayventures.com
Location:
Toronto, Ontario, Canada

Relay Ventures is an early stage venture capital firm that invests in passionate entrepreneurs disrupting and creating new markets through mobile technologies. Unlike other funds, Relay exclusively focuses on software for mobile devices and the connected Internet, creating an unparalleled set of networks and resources that tangibly help founders build world-class companies. With offices in Menlo Park and Toronto,... more

Company:
Kiip
Website:
http://www.kiip.com
Location:
San Francisco, California, United States

Kiip is the world’s first mobile rewards network that delivers tangible rewards for virtual achievements. The company’s category-creating rewards platform enables brands to reach consumers in the moments when they are most engaged and receptive, while driving revenues and greater user allegiance for Kiip-enabled games and apps. Kiip was founded in September 2010 by Brian Wong, Courtney Guertin and Amadeus Demarzi.... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more



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