BrightKit - The Ultimate Twitter Toolbox

Posted by Rob Lewis

Vancouver's Invoke Media is at it again.

Today they launched a Twitter app called BrightKit - the ultimate Twitter toolbox. BrightKit allows Twitter users to manage multiple Twitter profiles and pre-schedule tweets from one slick interface.

But who has more than one Twitter account?? Almost a year ago (forever in the Internet world), TechCrunch's Duncan Riley asked his readers how many Twitter accounts they have and was surprised to find out that half had multiple accounts.

Around half of those people who responded said that they had more than one Twitter account, with many having three or more. There were various reasons given for the additional accounts. Some had additional accounts for their businesses, ones where they may post items exclusively business related for those who are interested. These accounts also included automated accounts as well, for example an account that pulls data from an RSS feed.

Then there were some other more interesting uses for multiple accounts. Some were using the additional account like a RSS reader, subscribing to business and other Twitter accounts that provide topical news within a particular niche or interest area. Some used an additional account for a circle of friends where they could privately discuss items they didn’t want the entire world reading. One Twitter user even told me he has the extra accounts because he’s name squatting.

Plenty has changed in the Twittersphere since then and my guess is that the half estimate is no longer an accurate count of the number of users with the multiple-account conundrum.

On top of the profile managment capability, BrightKit allows users to pre-schedule tweets to deliver continous content to their audience. This is a very useful feature if you're using Twitter as part of a social media marketing strategy.

BrightKit launched this afternoon to plenty of fanfare (tweets). Should be interesting to see how the app evolves as they're already getting instant user feedback - check it out for yourself at @BrightKit.

Company:
Invoke
Website:
http://www.invokemedia.com
Location:
Vancouver, British Columbia, Canada

Invoke is an Award Winning Interactive Agency that specializes in transforming ideas into tangible results executed within a complete interactive brand strategy. As a full service agency, we ensure you receive the best of everything - from a world class website to effective marketing campaigns. Invoke specializes in Social Media Marketing, Branding, Online Strategy, and Website Development. more

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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