BrightRoll launches Toronto office, hires former Yahoo exec to lead Canadian operations
BrightRoll, a provider of digital video advertising services, today announced the official launch of its Canada office in Toronto.
David Bellemare joins BrightRoll as managing director and will focus on hiring additional staff and leading BrightRoll's Canadian sales efforts. David joins BrightRoll from Yahoo, where he held several senior management and sales positions in the company's Canadian division for nearly a decade.
"Our strong relationships with advertisers and publishers in the U.S. sets the stage for rapid growth in the Canadian market," said BrightRoll CEO Tod Sacerdoti. "David's addition to our team will accelerate BrightRoll's global growth. His reputation, industry ties and deep expertise, backed by BrightRoll's established position as a leader in the U.S., will help us move digital video advertising forward in Canada."
"As consumer attention continues to shift online, video's unique combination of sight, sound and motion makes the format a compelling choice for advertisers," said Paula Gignac, president of IAB Canada. "And, as advertiser budgets grow, it's exciting to see both current and new providers ready to expand their video offerings in Canada."
"BrightRoll's solid footing in the U.S. provides a tremendous advantage in the Canadian market, reinforced by the company's robust product suite and extensive relationships with top advertisers and publishers the world over," said David Bellemare. "We're committed to providing our clients with unmatched transparency, technological capabilities and scale to meet their campaign goals. We're dedicated to tailoring BrightRoll's business to the Canadian market's nuances."
