BroadbandTV raising funds, awareness, for cancer research

by Liam Britten

BroadbandTV wants you to multitask. They want you to watch their videos. They want you to give to cancer researchers. And with their VISO Give on-demand video channel, doing one means doing the other.

This online video channel broadcasts messages from charitable and non-profit partners, increasing the viewers’ awareness of them. As well, the VISO Give channel gives a share of the channel’s advertising revenue to the non-profit partners.

Since World Cancer Day was last Friday, February 4th, charities committed to fightiung the disease have been a major recipient of VISO Give’s efforts. Livestrong, Coast to Coast Against Cancer and the Make-a-Wish Foundation are all on the receiving end of BroadbandTV’s fundraising efforts.

“We're excited to leverage this program for the benefit of World Cancer Day,” said Shahrzad Rafati, founder and CEO of BroadbandTV, in a press release. “We want to create exposure and generate donations for important causes such as Cancer.”

To check out the VISO Give channel, click here.

Vancouver, British Columbia, Canada

BroadbandTV (BBTV) is a fast-paced media & technology company located at Hornby & Robson in the heart of downtown Vancouver, BC. BBTV drives proven success for content owners, advertisers and creators alike in a new online entertainment sphere. We are currently experiencing rapid growth and have been recognized as The Most Innovative Company in BC, as well as one of Canada’s Top Digital Media... more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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