Taste the Difference: BuildDirect Introduces World's First Flooring Made Completely out of Chocolate

Posted by Techvibes NewsDesk

cocoaToday, BuildDirect announced the addition of real chocolate plank flooring to its product lineup, marking a first for North America's home improvement industry.

The Vancouver-based company's Chocolate Sensation Handscraped Classic Collection is hand poured and is available in dark, milk chocolate and white. Consumers can learn more and order free samples at.

"We know consumers will be sweet on our new chocolate flooring," says BuildDirect's CEO Jeff Booth. "You can literally taste the quality."

No other flooring on the market is as easy to install, the Canadian company says, with customers encouraged to break the planks with their fingers.



"Our advanced analytical and forecasting tools identified chocolate floors as a new product trend," adds Booth. "And by leveraging technology as our platform, we're building a simpler and friendlier home improvement industry. Chocolate flooring is just another way to show customers how much we care."


Vancouver, British Columbia, Canada

Founded in 1999, BuildDirect is an e-commerce provider completely disrupting the retail building products industry by bridging the gap between the manufacturer and end user. By simplifying the supply chain, solving a heavy freight shipping issue that plagued the industry and creating a proprietary data-driven platform that benefits manufacturers, partners and customers alike, BuildDirect customers ultimately enjoy... more

Related Articles

blog comments powered by Disqus

Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

Who's Hiring

Recent Comments

Powered by Disqus