Today, BuildDirect announced the addition of real chocolate plank flooring to its product lineup, marking a first for North America's home improvement industry.
The Vancouver-based company's Chocolate Sensation Handscraped Classic Collection is hand poured and is available in dark, milk chocolate and white. Consumers can learn more and order free samples at.
"We know consumers will be sweet on our new chocolate flooring," says BuildDirect's CEO Jeff Booth. "You can literally taste the quality."
No other flooring on the market is as easy to install, the Canadian company says, with customers encouraged to break the planks with their fingers.
"Our advanced analytical and forecasting tools identified chocolate floors as a new product trend," adds Booth. "And by leveraging technology as our platform, we're building a simpler and friendlier home improvement industry. Chocolate flooring is just another way to show customers how much we care."