Building Social Capital with SMOjoe

Posted by Soniya Monga

Tomorrow, January 20th, the Centre for Social Innovation is hosting a forward-thinking event on "Building Social Capital." For many, the term is unfamiliar and therefore an important learning as we delve deeper into harnessing the power of community.  Opposingly for some, the term holds variable meanings and is an important topic for discourse. Whatever the case, this event, which will be led and moderated by Rob Campbell of SMOjoe social media, will get granular with regards to the fundamentals of online marketing and branding.

Facilitated by City Events, the event promises to address some timely and pertinent questions such as, “How do I increase traffic to my blog, if it’s stuck behind thousands of meaningless pages?”

Rob Campbell will work with you to demonstrate the various ways in which you can utilize the power of search and increase your overall page rankings online.  In other words, this truly is the opportunity to dive into “Online Marketing 101 and the Business of Blogging”.

Billed as an interactive event that allows attendees to blog and tweet with SMOjoe, event organizers have expressed that participants can learn how to escape the online funnel and avoid negative press about their organization or product.  Rob will also engage in some niche strategies and tactics, many of which will be brand new to a large number of participants.

Event information:

  • Date: Wednesday, January 20, 2010
  • Time: 6:00 p.m. to 8:30 p.m.
  • Where: Centre for Social Innovation, 215 Spadina Avenue, Suite 120

Tickets are available for $40 each or two for $60.

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Soniya Monga

Soniya Monga

From the world of finance to high fashion, and non-profits to technology, Soniya is currently exploring the power of the digital landscape for business to business marketing as a Relationship marketer within Microsoft Canada’s Small and Mid-Size business community. Soniya’s background includes roles at Morgan Stanley along with previous stints in Public Relations at Faulhaber PR. She has been... more



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