Kellogg Wants Canadians to Buy Cereal with Tweets

Posted by Knowlton Thomas

You can now buy a box of cereal with a tweet. Welcome to 2013.

In what Kellogg says will "give social currency a whole new meaning," Canada’s first "Tweet Shop" is opening in the Toronto Eaton Centre from Thursday, March 7 to Saturday, March 9 to celebrate the launch of Kellogg’s All-Bran Cranberries & Clusters cereal.

At the All-Bran Tweet Shop, a tweet using the hashtag #AllBranTweetShop or a Facebook post about the cereal will score what Kellog promises is a full-size box—no money required.

Previously, Kellogg launched the world’s first Tweet Shop in London, England to introduce Kellogg’s Special K Cracker Crisps to the European market. The company dubbed it an "incredible success" and decided to bring it to Canada after observing that Canadians are extremely addicted to the internet.

“Kellogg’s All-Bran Cranberries and Clusters cereal is an innovative new product and we wanted to introduce it in an equally innovative way,” says Andrew Loucks, Vice President of Marketing for Kellogg Canada.  “We are making history by bringing Canada’s first Tweet Shop to Canada’s most popular mall in downtown Toronto. For the first time ever, Canadians can use social media as currency and turn a Tweet today into a delicious cereal for breakfast tomorrow.”

All-Bran Cranberries & Clusters cereal is the first new product in the All-Bran cereal line-up since 2008.

Company:
Twitter
Website:
http://www.twitter.com
Location:
San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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