I've been thinking recently about whats the best way to profile start-ups. A brief write-up which talks about the start-up's product, its competitive space and some other regular questions will give you a fairly good idea of what that start-up is all about. But the most exciting thing about a start-up is the sheer energy in the office amongst the people behind it. That is where the real action is; and that can't be communicated by words alone. It has to be seen to experience the true nature of that start-up. Video profiles seem like the perfect way to communicate that and we have seen various bloggers, most notably Scoble, try to do that over the years.
I came across a very good example of this recently though in this awesome profile of b5media, one of Toronto's most prolific start-ups, done by a newly launched service called ByteClub.tv. Check it out:
b5media is a global new media network featuring more than 255 blogs on a wide variety of subjects ranging from entertainment and news to technology... [more]
I think one of the hardest parts of any profile (especially video) is keeping the energy "up". Huge kudos to the ByteClub crew for helping us keep ours up and for the great editing ;-)
It was a tonne of fun, and if anyone gets a ping from them it's totally worth it :)
