ByteClub's Behind The Scenes Look at b5media

by Varun Mathur | Startups

I've been thinking recently about whats the best way to profile start-ups. A brief write-up which talks about the start-up's product, its competitive space and some other regular questions will give you a fairly good idea of what that start-up is all about. But the most exciting thing about a start-up is the sheer energy in the office amongst the people behind it. That is where the real action is; and that can't be communicated by words alone. It has to be seen to experience the true nature of that start-up. Video profiles seem like the perfect way to communicate that and we have seen various bloggers, most notably Scoble, try to do that over the years.

I came across a very good example of this recently though in this awesome profile of b5media, one of Toronto's most prolific start-ups, done by a newly launched service called Check it out:

b5media Inc.
Toronto, Ontario, Canada

b5media is a global new media network featuring more than 255 blogs on a wide variety of subjects ranging from entertainment and news to technology and sports. With content written by passionate people and dedicated Channel Editors from all over the world, the Toronto-based company’s blogs attract more than eight million unique visitors a month. more

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Varun Mathur

Varun Mathur

Varun Mathur is the Techvibes Community Manager in Toronto, focused on covering local tech startups, news and events. He is also a Co-founder and Product Manager at Zytran, a Toronto-based web startup which developed and launched - a personal news aggregator (Alertle's version 1.0 got widespread global coverage, with reviews written about it in various tech blogs and in over a dozen... more

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