A recent global survey of C-suite executives shows that priorities around social media integration have changed significantly in the past couple of years.
Adoption is on the rise and more companies are gearing up for the integration of social media into their business.
Independent market research firm Kelton Research, on behalf of Avanade, conducted a large-scale survey of 538 executives on their views, attitudes and adoption of social networking technologies in February 2010.
The major findings showed:
- In 2010, just 30 percent of companies say that social media technologies are not on the agenda, compared with 59 percent in 2008.
- In 2008, 60 percent of respondents agreed that senior managers did not understand the potential that social media offered to both employees and customers. In 2010, only 27 percent of respondents believe this to be true.
- In 2008, 77 percent said social networking technologies would come into the business by stealth if companies did not proactively manage its use. Now, that number has dropped to only 36 percent.
The results are evidence that companies are beginning to understand the business impact of social media technologies and are moving towards a more collaborative-based workforce. With greater integration of social media technologies in the enterprise, respondents are also becoming more realistic about the business value these tools can bring to their companies.
Thanks to Techvibes reader Laura Casselman on directing us to this survey!