CakeMail, an email marketing solution provider, this week launched a free email marketing bundle to help small businesses effectively raise awareness this Small Business Saturday on November 30.
According to CakeMail, Small Business Saturday is "the biggest shopping day following Black Friday." New customers will receive a one-month trial of CakeMail, a newsletter email template, and tips for success for Small Business Saturday.
CakeMail is a corporate supporter of Shop Small, the American Express arm that started Small Business Saturday in 2010 to drive shoppers to local merchants across the US In 2012, an estimated $5.5 billion was spent on Small Business Saturday, according to Shop Small.
“This is an amazing opportunity for small businesses across the U.S. to offer shoppers something special, draw new customers into their shops, and share the love of what they do with a broader audience,” said CakeMail CEO Francois Lane. “Small businesses are the heartbeat and building blocks that create the identity of a community. It’s our goal to help these entrepreneurs be successful. With CakeMail, small businesses can customize and send a professional email campaign about their Small Business Saturday offering in minutes.”
According to Forbes, there are almost 28 million small businesses in the US. These businesses have generated over 65% of all new jobs since 1995. In Canada, more than 98% of business have fewer than 100 employees, according to BDC.