Brand Graph Meets Interest Graph: Calgary's Tynt acquired by 33Across

Posted by Rob Lewis

Calgary's Tynt Multimedia has been acquired by New York's 33Across in an all-stock transaction and it sounds like a perfect fit.

33Across uses proprietary technology to build a unique Brand Graph for each of its 350+ Fortune 1000 customers. 

Tynt sees 3 out of every 4 of the world’s unique Internet users to capture information on their interests and interactions online. This data represents Tynt's Interest Graph, and provides an accurate measure of consumer intent.

Tynt was co-founded by Derek Ball And Dayton Foster in Calgary of 2007. Over the past four years Tynt has raised $11.9 Million in venture capital from Panorama Capital, iNovia Capital, Greycroft Partners, Metamorphic Ventures, Disruptive Ventures, and W Media Ventures.

Company:
Tynt Multimedia
Website:
http://www.tynt.com
Location:
Calgary, Alberta, Canada

Tynt Multimedia is measuring the way consumers interact with content they find on Websites and is focused on improving engagement and user retention for Publishers. The company’s platform is driving new revenue opportunities by increasing traffic, increasing onsite user engagement, providing new methods of content discovery, offering new option for ad delivery and providing unique insights into user engagement. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more



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