Hookflash aims to foster discussions that mirror the way people interact in real life.
Hookflash for iPad combines the functionality of a corporate telephone system with real-time communications. Incorporating social into the conversation, with Hookflash workers can coordinate with others online before a call, view real-time profiles from coworkers’ activity streams during a call and share recorded discussions after a call.
The basic app will be free with a premium version that is aimed at business clients that want additional features to integrate with their phone systems.
Founded in 2010 by telecom entrepreneurs Trent Johnsen and Erik Lagerway, Hookflash currently has 17 employees and has raised a $1.2 Million funding round led by Calgary's Sora Group. Hookflash has offices in Calgary and Palo Alto.
Hookflash will also be presenting at the Banff Venture Forum in early October.