Calgary's Hookflash launches at DEMO, Banff Venture Forum is up next

by Rob Lewis | Startups

Calgary-based Hookflash launched its first product today at the DEMO Fall 2011 Conference, Hookflash for iPad.

Hookflash aims to foster discussions that mirror the way people interact in real life.

Hookflash for iPad combines the functionality of a corporate telephone system with real-time communications. Incorporating social into the conversation, with Hookflash workers can coordinate with others online before a call, view real-time profiles from coworkers’ activity streams during a call and share recorded discussions after a call.

The basic app will be free with a premium version that is aimed at business clients that want additional features to integrate with their phone systems.

Founded in 2010 by telecom entrepreneurs Trent Johnsen and Erik Lagerway, Hookflash currently has 17 employees and has raised a $1.2 Million funding round led by Calgary's Sora Group. Hookflash has offices in Calgary and Palo Alto.

Hookflash will also be presenting at the Banff Venture Forum in early October.

Calgary, Alberta, Canada

Hookflash for iPad is a free communications app that makes working together easy. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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