Calgary's Mobizou to spend 48 hours in the Valley with C100

Posted by Knowlton Thomas

From May 18th to 20th, C100 is hosting a spring mentoring event called 48 hours in the Valley. 20 hand-picked Canadian start-ups will receive invaluable mentoring and networking opportunities. Techvibes is profiling a few of them. Our fourth profile: Calgary's Mobizou Inc.

Mobizou seeks to change the way merchants interact with their consumers through the mobile channel. According to Arpad Barabas, Founder and CEO of the company, Mobizou offers small-to-medium businesses (SMBs) a cost effective way to target and engage consumers through mobile marketing in the way of ads, coupons and surveys which are pushed to consumers’ mobile devices.  There are over 10 million SMBs in the United States, and Mobizou plans to target the SMBs that are early technology adopters. 

Mobizou has locked on to a problem: Each year, over 350 billion paper coupons are distributed in North America. It costs roughly $7 billion just to print and distribute them, and only about 1% are redeemed. it's done, of course, to gain customers—but the math doesn't add up to an efficient method.

The solution? Mobizou's mobile coupons see redemption rates up to 20%, and don't pollute the environment by filling landfills with unused paper. There is also direct customer engagement via Twitter and Facebook—and feedback is real-time, so merchants can update campaigns within hours, not weeks. Mobizou emphasizes that its software is so simple, it requires no IT integration.

This sleek, simple, and eco-friendly service was enough to land Mobizou a slot in the upcoming even, 48 Hours in the Valley.

Barabas is pleased that his company will be attending the event. "Being able to interact with experienced entrepreneurs and investors that come from Canadian roots is great, as I know they care about supporting Canadian companies and can share the experiences they have had, being located in the heart of the tech scene."

His Canadian start-up looks to benefit immensely from the event. "Having just launched Mobizou, we're facing challenges that a lot of startups face: how to ramp up sales, how to shorten the sales cycle, and make the most out of limited marketing budgets. When I saw this event coming up, I really wanted the chance to sit down with a mentor that would be able to offer insights and suggestions as to how to best meet these challenges. We're totally stoked to have been picked and to visit with C100 members and the other start-ups heading down [there]."

It's a new experience for Barabas and his team, so they're keeping their expectations simple: "[We're] just looking for good feedback and to make some connections."

Company:
Mobizou
Website:
http://www.mobizou.com
Location:
Calgary, Alberta, Canada

Mobizou offers a Location Based Mobile Loyalty Platform targeting Premium Retail. Branded apps designed for your business Fully branded iOS and Android apps built for you. We build, publish, and manage your apps, allowing you to focus on your business. Let us worry about OS updates, policy changes, and all the other headaches that come with mobile apps. Latest location technologies Deliver location aware content... more

Company:
C100
Website:
http://www.thec100.org/
Location:
San Francisco, California, United States

C100 is a non-profit, member-driven organization dedicated to supporting Canadian technology entrepreneurship and investment. C100 is comprised of a select group of Canadians based primarily in Silicon Valley, including executives of leading technology companies, experienced startup entrepreneurs and venture capital investors. C100 members are passionate about leveraging their collective experience, expertise... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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