Calgary's Poynt to power mobile Child Search Alerts

Calgary's Poynt and the Missing Children Society of Canada (MCSC) went live today with their previously announced geo-targeted notification system to push Child Search Alerts to Poynt users globally. Child Search Alerts are now available to Poynt users on BlackBerry, iPhone and Android devices.

A first-of-its-kind geo-targeted notification system through a mobile app, Poynt will assist in the timely location and recovery of missing or abducted children.

By pushing geo-relevant Child Search Alerts to Poynt users already in the vicinity of a missing child, Poynt and MCSC will be able to quickly disseminate important information to aid in the recovery of missing children. The Child Search Alerts will direct Poynt users to a mobile website where they can view information about the missing child including pictures, a physical description, background details, information about other potential people who are with the child, as well as the areas where the child is thought to be located.

When a child goes missing, time is of the utmost importance. Kudos to Poynt for applying their technology to a cause that every Canadian can support.