Calgoo Suggest You Market to the Calendar

Posted by Greg Andrews

A most scarce resource nowadays is people's attention. Web advertising is tough, click-throughs are low. Email marketing is tough, people worry about spam. Vancouver's Calgoo thinks that the next frontier of marketing is the calendar. Their In-Calendar Marketing platform provides a way to permissively connect with customers in a context where they are far more likely to get the message.

It is compatible across most popular desktop and web calendars: Outlook, iCal, Google, Windows Live, and more, which can then sync to most any smartphone. Calgoo ensures that events display consistently across platforms. Their system records metrics for campaigns including engagement, click-throughs, and revenue.

Calgoo's technology has also manifested itself in a few free services they offer: BidCal, tracking eBay auctions in your calendar; Calgoo Hub, which shares calendars between different platforms; Calgoo Connect, synchronizes web and desktop calendars, and Calgoo Calendar, a desktop frontend to popular web calendars.

Company:
Calgoo
Website:
http://www.calgoo.com
Location:
Vancouver, British Columbia, Canada

Bring your calendars and schedules under control with Calgoo and achieve harmony in your life! more


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Greg Andrews

Greg Andrews

Greg Andrews is a Writer and Web Developer and for Techvibes. Born and raised in Edmonton, Greg was blogging about his high school drama long before it was fashionable. In the Spring of 2007, half a year out of school, Greg moved to Vancouver in search of interesting technology and the Canadian dream. His personal sites are gregcorp.com and miscellani.ca. Photo by kk+ more



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