Can lightning strike twice for Bluestone.vc and Tyler Nelson?
Can lightning strike twice for Bluestone.vc and Tyler Nelson? The Vancouver-based venture capital firm announced yesterday a new investment in Vancouver's MoneyBar Rewards and has recruited Nelson to join the company as Chairman and Chief Executive Officer.
In 2009, the venture firm brought Nelson into marketing firm Silverback Media, which was re-branded as Adenyo and sold to Motricity for $100 Million earlier this year.
Nelson brings over 20 years of experience building, scaling and globalizing successful technology companies. Prior to Adenyo, Tyler held senior executive positions at leading Canadian technology companies including Research In Motion, Bridgewater Systems and QNX Software Systems.
MoneyBar Rewards is an online loyalty and rewards platform provider that enables businesses and retailers to easily design and execute customer transaction, engagement, and retention strategies. Their solution offers customized loyalty and rewards programs with stored value capabilities and seamless point of sale integration, which allows businesses of any size to provide a loyalty program to their customers.
According to the Ottawa Business Journal, MoneyBar Rewards will be relocating to Ottawa where it will use the venture capital to further develop its sales team and expand across the country.
