Canada Post Unveils High-Tech Calgary Stampede Stamps

by Stephen Christensen

This year marks the 100th anniversary of the Calgary Stampede, and as such, Canada Post has decided to mark the occasion with a couple of high-tech commemorative stamps.

The stamps, designed by Calgarian artist Xerxes Irani, are yet another example of using augmented reality (AR) to give customers a more interactive experience.

When used in conjunction with the Canada Post Stamps Alive app for smart phones and tablets, one stamp depicts a virtual horse you are able to interact with, pet, and change its colour, while the other stamp reveals a barrel-racing game, where you are able to try and beat your own time, or submit your score to facebook and twitter.

All in all, Canada Post seems to be innovatively looking for alternative revenue streams.

These are not the first stamps to receive the Stamps Alive treatment from Canada Post.  The mail service have also made Franklin The Turtle stamps.  Using the Stamps Alive App, children are able to access a maze, in order to get Franklin from his home to the mail box.

A Calgary Herald video of the stamps in use can be found here. The Stamps Alive App is free for both Android and Apple devices.

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Stephen Christensen

Stephen Christensen

Stephen is the Atlantic Canadian contributor for; reporting Canadian technology news, with a focus on the Maritime provinces.  Having a deep-rooted interest in science and technology for much of his life, he is most interested in mobile technology and social media.  Having been published in various scientific journals, he is completing his Graduate Studies at Dalhousie University... more

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