Interbrand has released its ranking of the best 25 brands in Canada.
Its system determines "the contribution of the brand to business results." In first place was TD Canada, followed by RBC and Thomson Reuters.
Among tech companies, Bell ranked 6th (up 9%), Rogers 8th (up 6%), Telus 10th (up 46%), and Shaw 17th (up 16%).
WestJet, CP Rail, and Dollarama were three new additions to the list. Manulife Financial saw a big hit, down 30%, while Scotiabank saw a massive jump, up 94%.