Canada's new anti-spam legislation prohibits the sending of Commercial Electronic Messages without consent, a fact marketers need to be aware of, though that rule only scratches the surface of the regulations that will be in place as of July 1.
CASL, which will be implemented in phases, requires that a sender’s contact information be included in all CEMs as well as an easily accessible unsubscribe mechanism that is valid for at least 60 days, takes effect without delay, and can be readily performed. The CRTC will have a number of compliance tools, one being administrative monetary penalties of up to $10 million per violation for corporations.
Knowing this, anyone who sends promotional emails cannot afford to miss a free webinar slated for next week that aims to inform Canadians on the nuances of this important, far-reaching regulation.
Canadian Privacy Lawyer Shaun Brown from nNovations LLP will participate in a CASL Q&A session on June 4 at 2pm hosted by Vigorate Digital. The webinar aims to help Canadians understand how the legislation will impact their own points of opt-in, email campaigns, database management, and how they can avoid heavy monetary penalties.