Walmart and Mattel Launch Canada's First Virtual Pop-Up Toy Store

Posted by Techvibes NewsDesk

Mattel and Walmart Canada today launched what they claim is the first pop-up virtual toystore in Canada, providing a  QR code-based shopping experience Torontonians.

Located in the PATH, Toronto's underground walkway, the virtual toy store will run for a month and provide the ultimate ease in shopping for the next generation of gift-givers.

"Walmart is a top destination for innovation and for holiday shopping, especially when it comes to toys. We're thrilled to partner with Mattel to bring this exclusive out-of-store experience to our busy customers," said Cheri Anthony, Walmart's director of merchandising for toys. "It's another way we can help Canadian families create holiday magic for less."

The virtual store is not unlike what Well.ca did with health and beauty goods in Toronto earlier this year.

Walmart's virtual toy store features two walls of three-dimensional toy images. Shoppers scan a QR code with their smartphone to purchase the hottest Mattel holiday toys from Walmart Canada, who provides free shipping.

"As Canadians become increasingly comfortable with e-commerce, we see mobile-commerce taking off; in fact, the most recent statistics show that four out of five consumers use smartphones to shop," said Melissa Chau, Brand Manager, Mattel Canada. "As leaders at the forefront of the retail customer experience, together with Walmart we are innovating shopping for our customers this holiday season."

Company:
Well.ca
Website:
http://www.well.ca
Location:
Guelph, Ontario, Canada

Well.ca is a Canadian online health & beauty store. Although our primary focus is on serving Canadians from coast to coast, we also ship hard-to-find products to the United States. Our local store has operated since 1982 from Guelph, Ontario. We work hard to be a kind, responsible, and friendly company. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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